Malta Tourism Authority welcomes the great news that the Malta International Airport welcomed a total of 418,473 passengers in September, which also marked the first time, since 1999, that September outpaced August in terms of passenger traffic, and the strongest month, in terms of passenger volumes, since the COVID-19 pandemic started.
Seat-occupancy levels also remained below pre-pandemic levels, as airlines carried passengers to and from the airport at an average seat load factor of just over 70%.
“The recent news published by the Malta International Airport is truly encouraging for the local tourism sector. Notwithstanding the challenging times, Malta managed to strike a balance between the lives and livelihoods of the Maltese people. We will continue working hard to assure that the hospitality industry continues to recover and assure that Malta becomes a home of tourism excellence for the years to come,” remarked Minister for Tourism and Consumer Protection Clayton Bartolo.
“This is great news for Malta, especially given the circumstances which we all have had to live with in the past months, and naturally, it fills us, as an Authority, with a strong sense of positivity, coupled with the right amount of energy, to look forward to ending 2021 and starting 2022 with further positive results. I believe that our marketing efforts, together with the €20m-strong Tourism Recovery Plan which we have laid out together with the Ministry for Tourism and Consumer Protection, as well as, the excellent way in which the Health Authorities have handled, and are still handling the pandemic, all played a crucial role in the positive results which we have seen for September. This is also another example of just how important it is for all stakeholders to work together for the greater good, when faced with such an unprecedented crisis,” MTA CEO Johann Buttigieg said.
Malta International Airport also reported that the United Kingdom retained its spot as the top driver of passenger traffic as it continues its path of recovery, with over 108,000 passengers departing or arriving from this destination in September, followed by the Italian, German, French and Spanish markets.
“A word of thanks must go to our marketing teams at Head Office, and our teams across Europe and the world for being resilient in the face of the COVID-19 pandemic, working closely with the management, as one big team, and adapting to the ever-changing situation of the pandemic across various countries and regions. We have used the pandemic to reinvent our marketing strategy, investing in digital media campaigns, to make people feel close to the Maltese Islands, even during the strictest of lockdowns. This has paid off, and is paying off, with the encouraging results which we are seeing. I am sure that with regards to the UK market, we will continue to see further improvement, especially with restrictions being eased further in the UK,” MTA Deputy CEO and Chief Marketing Officer, Carlo Micallef added.
Photo Credits - Visit Malta