Another FIRST for Malta - Valletta ups the stakes again with a Rolex boutique

Edwards Lowell are delighted to announce the opening of the first Rolex Boutique in Malta

Rolex Boutique, Valletta. Image Copyright : Edwards Lowell

Situated in Republic Street, Valletta, the Edwards Lowell Rolex Boutique features an innovative use of Rolex’s signature aqua pattern and a handcrafted stucco wall with a depiction of Valletta. The new boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand; a brand that has been setting standards in watchmaking for more than a century.

Malcolm Lowell, Edwards Lowell. Image Copyright: TEMPLE Magazine

“This is an exciting new chapter in Edwards Lowell’s distinctive history. A singular and world-class project that aims to set new standards in Maltese retail and pave the way for future projects’, said Malcolm R. Lowell, Managing Director of Edwards Lowell.


Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.


Sensitive lighting accentuates the beauty of a wide selection of Rolex models in display cases lined with beige leather with bronze trims. A striking emerald aqua floor highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch.

Rolex Boutique, Valletta. Image Copyright : Edwards Lowell

Used as flooring for the first time, the aqua material draws the eye across the boutique towards handcrafted stucco panels that feature a view of Valletta from the sea. The intense green used around the boutique creates accents that harmonize a refreshed colour palette. The space also mixes textures from walnut-brown wood to beige coloured marble and leather and includes notable marble counters with leather and wood detailing.


Synonymous with luxury since 1925, Edwards Lowell is renowned for being a fine retailer of a curated selection of the most prestigious brands in the world.

Rolex watches on display at the Rolex Middle Sea Race 2017. Image copyright: Edwards Lowell

Edwards Lowell is looking forward to presenting their esteemed clients with a curated selection of fine timepieces which can be enjoyed and treasured for their unparalleled craftsmanship and, ultimately, be passed down from generation to generation.

For further information and an appointment.

Contact:

00356 2744 4400

46 Republic St, Valletta, Malta.

http://elcol.com/



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Content Supplied by: TEMPLE Team and Edwards Lowell

Images Copyright: Edwards Lowell

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