MALTA'S NEW RADIO STATION TO LAUNCH THIS SUMMER


Simon Lumsden has been appointed Managing Editor of Malta's Smooth, the new radio station due to launch this summer.


Simon is currently the Head of Content at Keen, one of Malta's leading marketing agencies, and now takes on the additional duties of running the new digital radio service.


He was the long-running morning show presenter on 89.7 Bay and founded Malta's Magic in 2004, having previously held management roles at Sky News, Virgin Radio and the GWR Radio Network in the UK.


Sergio D'Amico, managing director of Malta's DAB+ radio operator Digi B Networks, said: 'Over two decades, Simon has overseen an incredible period of growth in radio listening in the Maltese Islands.


'He is one of Europe's most talented radio programmers and I am delighted that such an experienced and forward-thinking media executive has joined us at this pivotal moment in digital broadcasting.


'Simon has a pioneering track record of success in attracting audiences in Malta and Gozo and his enthusiasm and credentials will reap dividends.'


Malta's Smooth will launch next month, promising a relaxing music mix of songs listeners love from Adele to ABBA, and Ed Sheeran to Elton John.


The station will initially be available on DAB+ digital radio and online.


Malta now has more radio stations than ever before, including rolling news on LBC, classical music, chart hits on Capital, golden oldies, All Rock and BBC World Service.


There are lots of ways to listen to digital radio - on DAB+, on your smart speaker, online or via app  - in your home, in your car, or on the go.


Digital radio also offers better sound quality and an explosion in listener choice.


Digital radio sets have screens that show you more information about what you're listening to, including the title and artist of the song.



Find out more information https://www.facebook.com/SmoothRadioMalta/

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